Case Study: Fian From High Costs To 50% More Leads: Elevating Fian’s Online Success With Targeted Ads Strategy
Increase in Online Sales
+50%
Targeted Meta and Google campaigns boosted conversions by focusing on top-performing products and high-intent audiences.
Reduced Cost per Purchase
45%
A/B testing and continuous optimisation helped cut purchase costs significantly while improving overall efficiency.
Improved ROAS
Achieved
Refined product selection, better targeting, and stronger audience signals contributed to more profitable ad performance.
Company Size
Growing D2C Brand
Industry
Jewellery
About
FIAN offers handcrafted, hypoallergenic 925 silver jewellery with AAA-graded zircons, blending modern design, affordability, and personal expression for everyday and special moments.
FIAN: Handcrafted Silver Jewelry That Celebrates Individuality
The Challenge
FIAN faced challenges with low online sales and high cost per purchase, impacting their ability to maximize the return on their advertising investments.
Objective
- The primary goals were to increase online sales and improve Return on Ad Spend (ROAS).
Solutions
- Marketing Strategies Used: We utilized Facebook Ads and Meta Ads to drive targeted traffic and engagement.
- Tools and Platforms: Google Ads, Google Search Console, Facebook Ads, Google Analytics, Shopify Reports.
- Execution Details: We began by launching Facebook and Google Ads with a range of products. Through A/B testing and data analysis, we identified the best-performing products and optimized our campaigns to focus on these winning items.
Results
- Our strategic campaigns and A/B testing led to a 50% increase in online sales and a 45% reduction in cost per purchase
Timeframe
These results were achieved within a timeframe of 4.5 months
“Diginerd really helped us in managing the campaign efficiently and improved our online sales.”
