Case Study: Femi9byAS Turning Ad Spend Into Profit: Elevating Femi9byAS’ Sales and ROAS With Targeted Campaign Strategies
Increase in Online Sales
Achieved
Strategic focus on best-performing product categories and high-AOV items helped boost overall online sales and drive stronger purchase intent.
Improved ROAS
Achieved
Refined audience targeting, optimized creatives, and scaled winning categories turned previously unprofitable campaigns into profitable ones.
Higher Conversion Efficiency
Achieved
A/B testing across creatives and products enabled clearer insights, leading to better optimization and more efficient spend across campaigns.
Company Size
Growing D2C Brand
Industry
Fashion
About
Femi9, founded in 2016, offers fashionable and modest clothing with a contemporary touch. Known for affordability, customization, and trend-focused designs, the brand caters to diverse audiences across local and global markets.
Femi9byAS: Trendy, Modest Fashion Tailored to Your Personal Style.
The Challenge
Despite substantial spending on ads, Femi9 struggled to generate sales and achieve a profitable ROAS.
Objective
- The primary goals were to increase online orders and improve ROAS to a profitable level.
Solutions
- Marketing Strategies Used: Facebook Ads and Meta Ads were employed to drive targeted traffic and conversions.
- Tools and Platforms: Google Ads, Google Search Console, Facebook Ads, Google Analytics, Shopify Reports.
- Execution Details: We launched comprehensive Facebook and Google Ads campaigns. Through A/B testing of creatives and product categories, we identified high AOV products and best-selling items. We focused on these successful categories and scaled the campaigns accordingly.
Results
- Our strategic approach and optimization led to a significant increase in online sales and improved ROAS, turning the previously unprofitable campaigns into successful ones.
Timeframe
Results were achieved within a timeframe of 2.5 months
“Really happy with the team. They handled the account very well. Highly recommend them.”
