Case Study: Aesthetic Smiles From High Costs To Increased Leads: Transforming Aesthetic Smiles With Strategic Facebook Campaigns
Increase in Lead Volume
+30%
Targeted Facebook campaigns brought a strong rise in high-intent international enquiries, increasing overall lead volume by more than 30%.
Improved Lead Quality
Achieved
Trust-building through a curated Facebook group helped attract and convert better-qualified prospects across key cosmetic and dental treatments.
Reduced Cost per Lead
30%
Refined targeting, creative A/B testing, and credibility-driven engagement reduced the cost per lead by over 30%.
Company Size
Established Healthcare
Practice
Industry
Healthcare
About
Aesthetic Smiles is a Bandra-based dental and facial aesthetic clinic offering expert cosmetic dentistry and rejuvenation treatments backed by 60+ years of combined experience.
Aesthetic Smiles: Expert Dental and Facial Aesthetic Care.
The Challenge
Aesthetic Smiles faced challenges with a low flow of international leads and high cost per lead, affecting their ability to attract potential clients effectively.
Objective
- The main goal was to increase the flow of leads while reducing the cost per lead.
Solutions
- Marketing Strategies Used: We utilized Facebook lead campaigns and leveraged the power of a personal Facebook group for enhanced trust and engagement. Creative A/B testing was also employed to refine ad performance.
- Tools and Platforms: Facebook Ads, Microsoft Excel, Facebook group.
- Execution Details: We launched targeted Facebook lead campaigns and created a Facebook group with existing clients to build credibility and trust with potential prospects.
Results
- The Facebook campaigns successfully increased the flow of leads and decreased the cost per lead by over 30%.
Timeframe
These results were achieved within a timeframe of 3.5 months.
“Diginerd helped us increase the leads and reduce the cost per lead.”
