Case Study: Bauge Bags From Low Visibility To Sold-Out Success: Transforming Sales With Targeted Digital Strategies
Increase in Website Sales
+400%
Focused campaigns around best sellers and high-intent audiences drove strong demand and rapid growth in overall website sales.
Improved Product Sellouts
Sold Out
Top products sold out quickly after increased visibility, better targeting, and improved engagement from refreshed, high-conversion ad campaigns.
Faster Profitable ROAS
Achieved
Smart optimisation, product-level targeting, and data-based scaling helped the brand hit a profitable ROAS while maintaining consistency.
Company Size
Growing D2C Brand
Industry
D2C
About
Bauge Bags is a vegan-friendly fashion brand known for trendy, affordable, and conscious bag designs that appeal to a modern, stylish audience.
Bauge Bags: Your Vegan Bagging BFF for Trendy, Affordable Bags.
The Challenge
Bauge Bags faced significant challenges with a low online paid media presence and insufficient website sales. The brand needed a strong push in its digital marketing efforts to improve visibility and drive sales.
Objective
- The primary goal was to achieve a Return on Ad Spend (ROAS) where the brand becomes profitable. Additionally, the client wanted to drive the majority of sales through their website.
Solutions
- Marketing Strategies Used: We ran targeted Facebook ads and awareness campaigns to boost visibility and engagement.
- Tools and Platforms: Google Ads, Facebook Ads, Google Merchant Center, Shopify Reports, Microsoft Excel.
- Execution Details: Leveraging Shopify, we identified the best-selling products and created campaigns centered around these items. This data-driven approach ensured that the marketing efforts were directed towards high-conversion products.
Results
- Our strategic marketing efforts resulted in the best sellers going out of stock within a month. Overall, website sales increased by over 400%.
Timeframe
These results were achieved within a timeframe of 1.5 months
“Really unexpected results. Didn't know performance marketing could grow my online sales so much.”
