Case Study: Bhartiya Aviation Service From High Costs To Optimal Leads: Transforming Bhartiya Aviation’s Lead Generation With Precision Ad Strategies
Increase in Lead Volume
Achieved
Optimized campaigns across Facebook and Google increased the volume of qualified leads while maintaining lead quality through structured targeting and precision-based scaling.
Reduced Cost per Lead
Achieved
Fixing conversion tracking and refining campaign structure helped bring down CPL to within the client’s budget while improving overall cost efficiency.
Improved Tracking Accuracy
Achieved
Accurate event tracking and backend signal integration allowed the campaigns to learn faster, optimize better, and deliver consistent performance across platforms.
Company Size
Aviation Training Institute
Industry
Service
About
Bhartiya Aviation Services is an ISO 9001:2015 certified organization specializing in Aviation, Tourism, and Hospitality training. With over 40 years of combined experience, they offer job-oriented courses and ensure strong placement support across airports in India.
Bhartiya Aviation Service: They specialize in Training For Aviation, Tourism, and Hospitality
The Challenge
The client faced challenges with conversion tracking issues, high cost per lead, and an unstructured
campaign approach, which affected their lead generation efficiency and cost control.
Objective
- The goal was to increase the number of leads while maintaining the cost per lead within a predetermined budget.
Solutions
- Marketing Strategies Used: We utilized Facebook Ads and Google Ads for targeted lead generation.
- Tools and Platforms: Facebook Ads, Microsoft Excel, Facebook group.
- Execution Details: We launched comprehensive Facebook and Google Ads campaigns. By conducting A/B testing for creatives and keywords, we identified the most effective assets and keywords. This allowed us to optimize and scale the campaigns based on the best-performing combinations.
Results
- Improved conversion tracking enabled us to provide accurate signals to the campaigns, resulting in a significant increase in lead generation and a reduction in cost per lead to within the client's set budget.
Timeframe
These results were achieved within a timeframe of 3.5 months.
“Diginerd team is highly professional and proactive, and with their help, we were able to increase the number of leads. We are really happy”
