Case Study: Deshco Holidays From High Costs To 5x More Enquiries: Transforming Deshco Holidays With Precision Marketing
Increase in Website Sales
5×
Targeted Google and Facebook campaigns drove high-intent traffic, resulting in a 5× increase in qualified enquiries within the optimisation period.
Improved Product Sellouts
60%
Improved audience targeting, refined bidding, and multi-point conversion tracking significantly reduced the cost per enquiry while maintaining lead quality.
Faster Profitable ROAS
Achieved
Focused remarketing, intent-based campaigns, and better tracking ensured a steady, reliable flow of high-quality enquiries from potential travellers.
Company Size
Growing Service Brand
Industry
Service
About
Deshco Holidays is a travel brand offering vibrant and memorable holiday experiences, committed to delivering exceptional hospitality and seamless travel planning.
Deshco Holidays: Private Villas and Suites Crafting Access to Luxury Staycations and Memorable Family Getaways
The Challenge
Deshco Holidays faced issues with low online enquiries, high cost per lead, and a limited online presence, hindering their ability to attract and convert potential customers effectively.
Objective
- The goal was to achieve a steady flow of enquiries at the lowest possible cost per enquiry, enhancing both efficiency and effectiveness in their marketing efforts.
Solutions
- Marketing Strategies Used: We utilized Google Ads and Facebook Ads to drive targeted traffic and engagement.
- Tools and Platforms: Google Ads, Facebook Ads, Google Analytics, Microsoft Excel.
- Execution Details: We set up multiple conversion actions to track enquiries from call button clicks, WhatsApp button clicks, and lead forms. Google Ads campaigns were tailored to target high-intent audiences in the market for travel services, while Facebook campaigns aimed to boost followers on Deshco Holidays’ Instagram page to increase brand visibility.
Results
- We reduced the cost per enquiry by over 60% and increased the flow of enquiries by more than 5 times.
Timeframe
These results were achieved within a timeframe of 2 months.
“Abhilash's expertise in performance marketing drove our enquiries up significantly and reduced
our costs, highly recommend!”
