Case Study: Ella SteinElevating Fashion Jewellery Sales Through Precision Marketing
Increase in Website Sales
+100%
Targeted campaigns around best sellers and high-intent audiences boosted overall online sales and strengthened conversion performance.
Improved Checkout Recovery
Achieved
Focused remarketing campaigns re-engaged cart abandoners, increasing recovered sales and reducing lost revenue across key products.
Faster Profitable ROAS
Achieved
Refined targeting, conversion-focused campaigns, and product-level insights helped the brand hit profitable ROAS consistently.
Company Size
Growing D2C Brand
Industry
Jewellery
About
Ella Stein is a jewelry brand known for colorful, modern pieces that empower women and spread happiness through everyday style.
Ella Stein: Colorful Jewelry Empowering Women, Spreading Happiness
The Challenge
Ella Stein faced challenges with low online sales and a high cost per sale, making it difficult to maintain profitability.
Objective
- The primary goal was to achieve a Return on Ad Spend (ROAS) that ensured profitability and to establish a steady flow of online sales through their website.
Solutions
- Marketing Strategies Used: We utilized Google Ads and Facebook Ads to drive targeted traffic and engagement.
- Tools and Platforms: Google Ads, Facebook Ads, Google Merchant Center, Shopify Reports, Microsoft Excel.
- Execution Details: Leveraging Shopify, we identified the best-selling products and developed campaigns centered around these high-conversion items. Simultaneously, we deployed a remarketing campaign to retarget users who abandoned their checkout carts, ensuring that potential sales were not lost.
Results
- Key Metrics Achieved: Our strategic ad campaigns and meticulous optimization led to over 100% sales growth.
Timeframe
These results were achieved within a timeframe of 2.5 months.
“Abhilash's expertise in performance marketing drove our sales up by 100%, highly recommend!”
