fileCase Study: Kiki’s Restobar

From Low Footfalls To Full Tables: Elevating Kiki’s Restobar With Targeted Local Campaigns

Increase in Restaurant Visits
Achieved
Targeted local campaigns drove a strong flow of high-intent diners, increasing daily footfall and boosting overall table occupancy.
Improved Local Discovery
Achieved
Enhanced visibility across Google, Meta, and local listings strengthened brand presence, helping more nearby customers discover and choose Kiki’s.
Lower Cost per Visit
Achieved
Refined audience targeting and efficient campaign optimization delivered a lower cost per restaurant visit while maintaining quality traffic.

Company Size

Growing Service Brand

Industry

Service

About

Kiki’s Restobar is an Alibaug-based restaurant offering eclectic, locally-inspired dishes crafted with global flair, delivering warm, memorable dining experiences.

Global flavors, local vibes. Kiki's Restobar in Alibaug

The Challenge

Kiki's Restobar struggled with a low flow of diners and limited online presence, which impacted their ability to attract new customers and grow their brand.

Objective

  • The primary goals were to increase the flow of diners and enhance the restaurant’s online presence.

Solutions

  • Marketing Strategies Used: We utilized Google Ads and Facebook Ads to drive local traffic and engagement.
  • Tools and Platforms: Google Ads, Facebook Ads, Google Business Profile, Microsoft Excel.
  • Execution Details: We created a targeted local campaign that incorporated all of the brand’s assets, focusing on attracting diners from the local area.

Results

  • The targeted local campaign significantly increased the number of diners and achieved a low cost per restaurant visit.

Timeframe

These results were accomplished within a timeframe of 2 months
“Diginerd really helped us increase the number of restaurant visits. Highly recommend them!”

Dipti Mongia

Co-Founder, Kiki’s Restobar