Case Study: StudioAnneAchieving Profitability with a 30% Reduction in CPA For StudioAnne
Reduction in CPA
30%
By improving campaign structure and allocating budgets to top performing products, StudioAnne saw a 30 percent drop in customer acquisition costs.
Growth in Monthly Sales
Consistent
Steady month on month sales were achieved through targeted ads, high intent campaigns, and data backed optimisation.
Higher Profitability Achieved
Yes
With lower costs and better targeting, StudioAnne hit its profitability goals within 3 months.
Company Size
Small to Mid
Industry
D2C
About
StudioAnne is a made to order fashion brand focused on sustainable, customizable clothing that stands apart through thoughtful design and eco friendly production.
Studio Anne: Embracing Sustainable Fashion with Made-to-Order Creations
The Challenge
StudioAnne faced low conversion rates and high cost per acquisition (CPA), which hampered their profitability. The brand needed a performance marketing strategy that could drive sales while maintaining a cost-effective approach.
Objective
- Achieve a profitable return on ad spend (ROAS)
- Maintain a steady flow of sales each month
Solutions
- Targeted Facebook Ads: Implemented both targeted ads and awareness campaigns to boost brand visibility and attract potential customers.
- Google Shopping Campaigns: Launched high-intent shopping ads on Google to capture ready-to-buy customers.
- Data-Driven Strategy: Using Shopify Reports, identified best-selling products and focused ad spend on these items. Simultaneously, ran campaigns for new product launches and clearance sales to optimize inventory turnover.
- Tools Used: Google Ads, Facebook Ads, Google Merchant Center, Shopify Reports, Microsoft Excel.
Results
- 30%+ Reduction in CPA within 3 months.
- Consistent monthly sales achieved, meeting profitability goals.
Timeframe
These results were achieved within a timeframe of 3 months
“The team was amazing and very proactive, and we're very happy with the results.”
