Case Study: Uplers From High Costs To Increased Leads: Transforming Uplers With Strategic Google Ads
Increase in Paid Leads
+20%
Targeted Google Ads campaigns boosted the overall flow of high-intent paid leads, driving stronger lead acquisition performance.
Reduced Cost per Lead
40%
Keyword optimisation, refined targeting, and continuous location-level monitoring significantly reduced the cost per lead.
Increase in Organic Leads
Achieved
Paid traffic improvements enhanced overall brand visibility, contributing to a measurable rise in organic enquiries as well.
Company Size
Large-Scale Talent
Network
Industry
B2B
About
Uplers is a global hiring platform connecting top vetted Indian talent with leading companies worldwide through AI-driven tools and flexible engagement models.
Uplers: Connecting Top Global Companies and Top Indian Talent
The Challenge
Uplers encountered challenges with a low flow of paid leads and a high cost per lead, impacting their ability to attract and convert potential clients efficiently.
Objective
- The goal was to increase the flow of leads while significantly reducing the cost per lead.
Solutions
- Marketing Strategies Used: We utilized Google Ads to drive targeted traffic and improve lead generation.
- Tools and Platforms: Google Ads, Google Search Console.
- Execution Details: We identified top-performing keywords from Google Search Console, set up conversion tracking for leads, and actively monitored performance by location to optimize campaign results.
Results
- Our campaign led to a 20% increase in the flow of paid leads and a 40% reduction in cost per lead. Additionally, the paid marketing efforts contributed to an increase in organic leads.
Timeframe
These results were achieved within a timeframe of 1.5 months.
“Abhilash executed our campaigns flawlessly with thorough reporting”
